Author Archives: John Gibbard

Frustrating Lack of Consensus

You’d think that after decades of modern running and sports science that we’d have reached a few consensuses wouldn’t you?

Last week I went along to Runners Need in Holborn to hear from Sam Murphy (see previous post), Brad Jones and a chap from SiS and another from Brooks. During the two hour seminar I learned a few new things: don’t stretch after long runs – especially the marathon itself – it just worsens the microtears in your soft-tissues; tendon injuries show no inflammation in their pathology and that SiS gels are isotonic so you don’t need to sink a load of water with them at the same time.

I also picked up a free running magazine Running Free which I sort of guessed would be a bit cheap and cheerful and so wasn’t surprised when I discovered a rogue apostrophe in Fiona Bugler‘s editorial.  Reading it on the train I found another article by Andy Dubois where he dismissed static stretching. Which I think was the final straw for me. Why is there so little consensus on even the basics of running and training? Surely after decades of research, millions of miles run and hours exercising we’d at least have come to some irrefutable conclusions about biomechanics and physiology?

Stretching
Listening to the chaps on Marathon Talk (regular long-term runners) I’ve heard them assert that they never or rarely stretch. Last night Brad Jones told us never to stretch a sore tendon, other sites tell you to do just that to avoid the build up of scar tissue. Then there’s Mr. Dubois telling me not to hold a stretch whereas everything I’d heard before then said hold for 30 seconds. Oh, and if you’ve got a tight tendon you might be advised to stretch this out or you might be told that stretching is bad.

Injuries
My physio tells me to use ice and heat cycles to flush out toxins and encourage repair. Other sites tell you to never heat an injury that is probably inflammation. Brad Jones told us last night that there is no inflammation in tendon injuries so heat and ice are just pain management tools and not restorative/curative at all.

I realise everybody’s body responds differently but surely we’re not all that different. Is it just the consequence of limited amounts of research? So perhaps there are just a handful of decent studies on this stuff? When there are billions of pounds invested in sport around the world I simply can’t believe this to be true.

But all the time there is no consensus I find myself scouring the web looking for the elusive magic answers for the constant round of tendon and muscle soreness that has plagued the second half of my marathon build-up.

On Sunday I ran for 3 hours, somewhere between 32.5 and 33.5km [20.8 miles] (depending on my Nike+ data vs. Runkeeper’s data) and today (14 March) I am pretty sore. Once again I ran too fast and ran too many hills. Next weekend is a half marathon speed session but I failed to get into an organised race so will have to trace out a measured and flat course. This will give me my final benchmark time for London by running it through the McMillan calculator.

And so, to cheer us all up, have a look at some poor lads who’ve been requisitioned to model their girlfriends’ creations on Etsy: Sad Etsy Boyfriends.

Experience Planning

I decided to have a bit of a break from Twitter (and Facebook) and to revert to the long-copy pleasures of full-fat blogs. To this end I have downloaded Reeder for my iPhone, fired-up my Instapaper archives and am eschewing the free papers on the commute home with the intention to read more about the things I used to read about.

A corollary to this will hopefully be a refreshed attention to my own blog and to the joy of writing again. Though I’ve read too many blogs in the past that have a post that reads: “Am blogging again, hope to blog more, watch this space!” … and that’s the last or penultimate dusty entry. So, no promises, none at all.

Before I dismiss the microblog for the aforementioned hiatus I did just want to highlight a link I found via Anne Czerniak’s stream: David Friedman’s Twitter Thesaurus. The function of David’s thesaurus is to provide alternative, succinct variants of the words you would write if you didn’t have a 140 character limit. It seems like just the sort of thing that verbose writers like myself would like to see added as a contextual add-in to desktop and mobile twitter clients, a bit like bit.ly does for url shortening.

Experience Planning (aka. Experience Design)
My ‘new’ job title is Experience Lead. This is in part due to Dare‘s merger with MCBD and the fact that not only do I now have sight of digital work, I have an occasional role to play in designing and consulting in offline experiences and service design. Whilst we have an adorable presentation deck that covers-off what Experience Planning is (in the context of Dare), much like my This is IA tumblr, I find it helpful to describe what we do with examples of what it is to design experiences (and not just websites).

Virgin Atlantic
Ever noticed that the lighting spectrum on airplanes leaves you looking rather palid, almost green and nauseous? The chaps at Virgin America have and consequentially installed a scheme with a varying light spectrum that reflects the prevailing destination timezone and external light conditions – even the mood of the passengers at key ‘touchpoints’ in the journey, viz :  “[the lighting is] in a ‘theatrical mood’ prior to departure. When you walk down the jet bridge, you see the purple glow of the mood lighting, and it hopefully excites you…” “…people have an emotional and physiological response to lighting. So we decided to shift the colour of our cabin lights during the course of flight. They’re associated with time of day outside or ambient light outside. If you’re flying by day and heading in to dusk, it will reflect the light level outside. It’s less jarring” – Adam Wells, Virgin America [Source: Budget TravelTravel Innovators“]

Disney
As experiences go, Disney have mastered many at their attractions around the world but queueing provides a constant target for designers with a remit to increase enjoyment at any cost. Innovations here are increasingly rare but often involve psychology (see David Maister’s article from many years ago). In this article from the New York Times late last year, Brooks Barnes details some of the cute operational armoury the experts at Disney can deploy:

  • A nerve centre with wait-time monitoring in real-time.
  • The ability to ramp up ride throughput by, for example, deploying more boats on the Pirates of the Caribbean ride.
  • The authority to re-deploy their character talent to the queues so that Goofy can take kids’ minds off the interminable wait.
  • Induce significant crowd shifts by initiating a pop-up parade: “Move it! Shake It! Shift It!” which nudges people to the less populated area.
  • Attention to operational detail to open more kiosks or cash registers, hand out menus and so-on.

Such interventions pervade in a culture of exceptional customer experience. Leaving room for staff to innovate and react in this way ensures that, collectively, the impression and memories users are left with are both positive and lasting. And memories are what all decent experience designers are after.

I got asked recently to write a piece on what might be considered a good opportunity for marketeers tired of the existing promotion calendar. I took an opportunity to assert that I think the marketing communications industry has for too long focussed on the acquisition part of the courtship of consumers. I think we have a great opportunity to work harder to continue to persuade throughout the life cycle – to promote retention with some ‘wow experiences. Working with tools like memory, serendipity, ephemera, transience and humanised language and interaction. All of which are just fancy words which are my attempts to intellectualise the stuff that Disney (v. supra) do so intuitively.

Perhaps I haven’t wrapped this post up quite the way I would normally like to, but these, dear reader, are my thoughts in flux about how I currently think about Experience Planning and the directions which interest me.

Footnote: This post was composed a few weeks ago during a spell when I wasn’t on Facebook or posting regularly on Twitter. I have returned to both sites since then but am significantly less active. I hope.

 

 

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smörgåsbord choice cuts (vi)

Today was a watershed. I visited Scandinavian Kitchen for fikka for the first time since Anna left us. It was lonely. I got asked if I spoke Norweigan, I don’t, but takk som spør. Here are the things I’ve been thinking and reading about recently:

Persuasive Design
Almost everyone in the advertising and marketing world reads PSFK so perhaps this isn’t new to anybody reading this blog but occasionally we all miss stuff. In Finland at less-busy intersections, a little proximity sensor detects the presence of pedestrians and alerts other road-users with a little light. It’s a great nudge to help with nighttime road safety.

Again, from PSFK, this little chart from Leo Burnett is worth a look as they attempt to represent behavioural archetypes in simplified form.

Human Computer Interaction
Saneel Radia writing on BBH Labs‘ blog dug up a great little piece from David Bryant at Google where tells a compelling tale about the rise of the Human Operating System. It’s an often over-looked element of the success of some of the most lauded devices and innovations in recent years, that by using humanised nuances that trigger limbic responses, the designers have made products that simply feel more human and instinctive. Thinking about what might be dismissed as interaction frivolity, behaviours like inertia, resistance, sliding, bumping, flying and so on are of profound importance.

Related to that thought, but worthy of more exploration at a later point, is a piece by Joshua Allen on “Transience” (UX Magazine) and another one by Suzanne Ginsburg (also at UX Magazine) on “The Evolution of Discoverability“.

Design Pattern
Jason over at Signal vs. Noise has piqued my interest with this charming transfer of inspiration. I’ll let him tell you the story of how a notice on a rest-stop booth on a recent journey challenged 37 Signals to re imagine the FAQ. As someone with a love-hate relationship with the FAQ (though mainly hate) it might just be a new pattern to appropriate from the marvellously fresh-feeling 37 Signals showcase.

Restaurant Websites
Mark Hurst found a nice piece on the Boston Globe site which popped-up in my Good Experience feed yesterday. I often cite menu-design as an example that choice architecture is nothing new and better-understood by restaurateurs the world over than many people paid to be in the persuasion industry. It concerns the fact the restaurant websites are often atrociously designed pieces of design-wank, portfolio pieces for one-man-band flash designers. (The BG article doesn’t use the term wank though, more’s the pity).

The Oatmeal gloriously lampoons the practise but please do read the post at Good Experience as Mark’s appropriately gutted (ahem) the Boston piece for us.

Crowd Mapping
It’s not a new thing to do but I was new to me. Anne Czernek drew my flighty attention to a Google-sponsored “ladies mapping party” in Kenya. Here 70 educated and not-so educated community members lent their hands to populating, correcting and otherwise improving the state of their local community’s map at Nairobi’s iHub last month.  It’s easy to think sometimes that with enough people and enough time that crowd-sourced knowledge like this just happens but occasionally you just need to get a lot of people in a room and give it a bit of a kick in the proverbials. These Kenyan ladies did just that.

Have a great weekend.

A very special persuasion brief

Screengrab of the OpenIDEO brief

As an advocate of the trendy field of behavioural economics & persuasive psychology, it’s rather humbling to read a brief that plays in this space but is a little more worthy than trying to get people to spend a little more. Open IDEO have posted their latest brief:

How might we increase the number of registered bone marrow donors to help save more lives?”

For all the right reasons anyone with a creative interest in the field of persuasion should take a look and start sketching. The basics are explained eloquently in this YouTube clip. For my part, this is the reason I haven’t joined the the register is pathetically:

1. I once heard/read that the donation process is incredibly painful
2. I one heard/read that the donation process leaves you immuno-supressed for some time.
3. The small number of registered donors means it’s much more likely your marrow will be called upon

But I know, without out ever having been in the position, that if I or close family needed marrow I would be out campaigning hard to get people to sign up and I would of course submit my own marrow.  It’s a big challenge, a worthy one and one where the answers elude me right now. I shall follow this with keen interest.

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Apple Stores: Experience Design = Great. Reality = Aaagh!

Rory Cellan-Jones writes over at the BBC dot.Rory blog today about the emergence of the Microsoft facsimile of the Apple retail store experience. I contend that we shouldn’t fawn too much over the Cupertino firm’s success here.

I am an Apple fan, albeit one without the disposable cash to have actually bought one of their computers. I have bought several iPods and my iPhone at the Apple retail store. My local store is Kingston [photo: a typical Saturday] and I suspect this store is representative of their mall units in the UK. It’s wonderfully designed inside with clear experience design – the analysis of which is covered well here. The reality is that the store is incredibly popular and consequentially the experience takes a pounding. I’d love to spend time browsing the Apple TV interface and discovering if the paucity of content has improved to the point that I might buy one. But I can’t because on a Saturday I’m lucky if after 5 minutes of trying I have actually managed to get near it. There are lots of teenagers who have absolutely no intention of purchasing nor the money to do so but they’re in the store in their hundreds. They stand two-three deep around £1500 machines taking photos of their faces and warping them, updating their Facebook status’ “in the Apl str, LOL” and generally cooling my enthusiasm for the brand.

Of course I can see that these teenage browsers are prospects themselves in a few years’ time or – through their parents’ wallets – in the near future. I’m not really attempting to make an assessment of the financial success of the Apple store (for which a selection of financials need to be considered). What I am really trying to draw attention to is that we are often a little too quick to wax on about such experiences without actually thinking them through by actually experiencing it. This means ethnographic reporting following a field trip out to the store with a given sequence of tasks to perform/observe. A report under these conditions would surely reveal more about the service experience than the  blind hyperbole of jumping on that jolly popular bandwagon.

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Downshift to accelerate

I expected to have lower-limb problems in my training with chronic patellar tendonitis, what i didn’t expect is that an acute ankle overuse injury would take me out for over a week, nor did i expect the psychological impact of a forced lay-off.

It’s been a bad week for my marathon effort. After a good two-hour slog on Sunday afternoon (13 February) I started to feel some pain on the outside of left ankle. By the following morning, walking was difficult and certainly my pain grade was in the 3-5 range. Clearly my 30′ easy run that evening would have to be canned. It turned out that the Tuesday intervals were canned too, the Wednesday rest was inevitable and then on Thursday, with no significant improvement in the walking phase, an attempted threshold session was abandoned after 3′ at just 10kph.

Fortunately I have access to Liam Grimley, and after some intensive manipulation and massage by Saturday morning I have finally started to feel improvement. I’m popping NSAIDs like Smarties, icing whenever convenient and, importantly, resting. But it is a mental challenge. I am desperate to get out on my feet again and I can see empty entries in my running log and the days ticking away. I know my CV won’t drop off a cliff and I’m checking my resting HR to ensure I’m not stepping backwards but there are always CV options at the gym and perhaps now would be a great opportunity to work at those core stabilising muscles.

What I have missed most this week is the structure. I have genuinely been at a bit of a loss with what to do with myself. In the last two months my saturdays have been configured around fueling up for the long run on sunday and getting a 30′ run in. Sunday has been a logisitcal challenge of domestic chores and the run-recovery cycle of increasingly long outings – made all the more difficult by the longest bathroom refurbishment project ever. I have tried to avoid buying Runners World and only briefly listened to an episode of Marathon Talk; not knowing if my injury is likely to entirely scupper London it’s a thought I just need t0 bury whilst I focus on rehab.

My personal feeling is that it is some sort of inflammation of the calcaneofibular ligament, a ligament on the lateral side of the ankle and that this is the consequence of the hypermobility in my ankle being tested in a long off-camber/trail run on the sunday. But frankly, I’ll let Liam decide and treat it.

So, with progress again today in term of pain decreasing, I’ll see how htings progress and hopefully be back on my feet with a good few weeks to go before London.

Brands as Placebos

 

Placebo! by Akácio S. [ /photographyk ], on Flickr

There’s something quite lazy in blogging about a blog post that someone wrote about someone else’s blog post. But I think that it’s less lazy than having a blog and not blogging. And, in my meagre defence, I do have a proper post up my draft.

Besides, the post comes from Nick, a clever chap who I work with (more accurately underneath) at Dare. And it concerns that trendy Behavioural Economics stuff. The long and short of it is that placebos are hugely powerful things and if you take the idea of a placebo and apply it to a brand you can see the power of branding and experience bias on the apparent efficacy and tolerance of products and services. Take a look-see at Nick’s post (itself a reference of the original work by the Geary Institute)

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The Obsolescence Treadmill (feat. Nike Mayfly)

Nike Mayfly

Nike Mayfly by moleitau, on Flickr

Followers of my public streams will be aware that I am engaged on a 16-week training programme* to run the Virgin London Marathon on April 17th. This does rather mean that much of my waking moments are preoccupied with all things running. Occasionally my vocational and extra curricular interests collide, as is the case here with the Nike Bowerman Mayfly running shoe.

Alerted to its existence via Matt Jones’ concise post on the Berg blog, I started to think a little more about what this does to strengthen my opinion of Nike‘s marketing function as one that just gets the psychology of the runner.

It may be stating the obvious to some, but Nike aren’t just a manufacturer of sportswear. Their heritage shows a healthy track record (ahem) of producing products based on solid insight within the running community. In the case of the Mayfly this is insight that runners are want to wear their shoes for too long. The ramifications of this are not inconsiderable: worn-down shoes lead to poor form and consequentially impact-related injuries. In addition, enthusiastic amateur runners may well own multiple pairs of shoes aligned to particular conditions: trail, track and asphalt surfaces for example. Keeping track (again…) of the kilometres out through each pair of shoes is a challenge.

In the case of the Mayfly we have a £20 shoe with a tight limit on their effective usage; you get just 100km wear out of them. A planned obsolescence. The shoes have been designed with a tight engineering tolerance such that their performance is notably degraded once the user (runner) exceeds 100km. This fact isn’t hidden, it’s considered a selling point and the shoes themselves feature a manual odometer for you to clock up the km run on the side as an aide memoir and perhaps badge of intent to fellow runners.

So, what’s happening here, isn’t this just a trick to get us to buy more shoes more often? The cynic might suggest so, but let me suggest:

Scarcity: We are a little biased toward placing greater value on items that have a obvious limitation … the scarcity of the distance you can run in these shoes ensure you use them for only the right conditions (e.g. track running) and not perhaps as your daily runner – they’re your best pair.

Anxiety: Nike have form here – Nike+ on your headphones counts you up to the mid-point and then down to the end point of your run, increasing the performance anxiety. The same ticking clock is at work in these shoes, from the moment you put them on you’re running them into the ground. Of course this is nothing new – all shoes wear out – but these shoes makes it notably more explicit.

Reactance: When faced with a limit we’re rather prone to reacting against it (see anxiety above and consider the effect this has on performance). Does this limit actually challenge the runner to exceed it faster, sooner by covering the mileage at a greater pace or running more often? Mayfly runners might find themselves running harder and faster as consequence. There is little in life that is a simple and free as going running, by placing a limit on such a libertarian behaviour the reaction – if largely subconscious – could be profound.

I’ll concede that this might all be a case of me over-thinking a rather crude marketing strategy – planned obsolescence is nothing new after all – and that instead of positive reactance, consumers might actually react by seeing the limit as a weakness in Nike‘s durability and applicability to their sport. An analogous example might be the restrictions printer manufactures placed on their low usage and non-refillable ink cartridges. Indeed, one of the most significant issues that Nike will face is possibility that consumer watchdogs may deem the practise simply unethical. Perhaps in defence of this – and the inevitable environmental criticism – the shoes have been designed to be recycled by the responsible owner.

For the moment I am happy to continue with the upgrade treadmill of my (Asics) shoes on a 500km cycle which (at a current weekly effort of 30km+) should just see me through the 16 weeks.

John

* – Training programme via the wonderful Sam Murphy from her seminal work Marathon & Half Marathon: From Start to Finish

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Olympic Arena: Experience Architecture

Not all my good links, insights and thoughts are lifted off the Twittersphere. Despite having my eyes on over 1000 people now, this little gem came from my brother. He’s had his nose in a few forums, tracking the progress of our developing city – notably the skyscrapers and Olympic village – and he drew my attention to this work in the East End.

The handball arena is finished…. tumbleweed….

Which is kinda my point. It’s a beautiful wee building, clad in copper and with top-spec light-wells in the ceiling but it’s for a sport that has a pretty fringe interest at least in the UK (in spite of efforts) and it’s global popularity is a moot point. Perhaps because of this, the inclusion in the 2012 games in London means that the organisers might fear a repeat of the empty seats we saw in Beijing and have uncovered an innovative solution which also adds a legacy benefit for a stadium unlikely to get capacity crowds easily.

Coloured seats. It’s already used at the Estádio Municipal de Aveiro, Portugal and now it’s in the  Handball Arena, the idea being that – even when partly occupied – the stadium looks more full as glaring solid blocks of coloured seating are not visible. The consequence is that the stadium for players and fans feels more atmospheric in low-crowd situations. It’s just simply good experience design that makes use of our visual attention biases.

As a footnote, the arena will also be used for modern pentathlon events.

> Mark Small’s blog article on 2012 Entrepreneurial designs
> The 2012 update: Handball arena nears completion

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smörgåsbord choice cuts (v)

So, it’s been a while, no excueses, let’s just get on with it shall we?

Leadership
As a leader in the UX industry, i’m a sucker for some comment on what it takes to be a leader in the UX industry (Kim Goodwin, via Jeroen van Geel)

Advertising
Whilst certain luminaries in the business have a beef about advertising agencies doing digital work, at least we are an industry that can lampoon ourselves quite effectively: Things Real People Don’t Say About Advertising .

– For the record, I’m really glad I didn’t knee jerk respond to Peter’s terribly misinformed piece at the time and that time has given him and others a bit more perspective on the issues he raised.

Memory
Several of us at Dare are thinking a lot about memory (in part thanks to this) and its relevance to experience design. Although this piece only briefly covers memory, it might interest you to reconsider some of the psychology at work in what we do.

Driving
An extraordinarily detailed and comprehensive driving education is being offered (presumably at some considerable cost) by AMG Mercedes. The winter driving at Arjeplog, Sweden looks a particular highlight.

Behavioural Design/Information Visualisation
Some attractive work by the ever-talented Stephanie Posavec and David McCandless to reimagine, in a patient-centred approach the presentation of medical data – particularly cardiology data. I would dearly love to get my mitts on the opportunity to rework a patient information site with these two.

Reading
This week the clever James Hamilton wrote a blog post about his (i’m assuming) current passion Surprise & Serendipity. My interest in this field is heavily tied into a confidential piece of work so I can’t say too much but intend to blog a little on this in the near future, not least to follow up on some tweets I traded with @gilescolborne last year. Anyway, James’ post was concerned with designing for form not function and I commented in relation to myFry. Another literary-style piece of content I saw recently that worked best as an app (rather than companion book) was the Malcolm Tucker app. Albeit it turned out to be somewhat annoying (though read the interview with the development team). The approach was sound mind you.

Might do a few more when I get a moment.