About

Revised: Feb 2026.
Location: Esher, UK

John is an award-winning Director of User Experience. Previously at Accenture Song, and before that Spark44, Dare, and a smorgasbord of places where people say things like “leveraging synergies” while hoping no one asks them to define it. My career is a long and winding road of making digital experiences less insufferable, and I am very content changing perspectives mid paragraph.

I’ve shaped global platforms for Jaguar Land Rover, consulted on financial services pitches, luxury retail experience, guided parkrun’s digital presence, and even attempted to make Ryanair’s user experience slightly less like solving a riddle. Along the way, I’ve worked with BMW, Nike, Hakkasan, Penguin Books (with Jeremy Clarkson and Stephen Fry), and various other brands that know a thing or two about what people want, or, at the very least, how to make them think they do.

I’ve got a great idea for a driving app and a book on terrible UX which tick along in the background. And I’m very slowly still learning Swedish.

Start here to see what I’ve written about the work I do.

Start here to see what I’ve written about running.

I used to write exclusively about user-centred design, but over time, that expanded to include anything with a customer service and behavioural theory edge. Sometimes, this means usability. Sometimes, it means ripping in to the performative nonsense of modern life.

I have been a runner, like seemingly everyone else these days, and logged marathons and ultras while wearing shoes with less cushioning than the really expensive ones you can buy today. I am a big biathlon fan which requires some effort in the UK. I subscribe to the minimalist wardrobe philosophy because I don’t need daily decision fatigue. More importantly, I’m an utterly obsessed father to our children, who remind me daily that behavioural science can apply to bedtime negotiations just as much as website navigation.

For the desperate, there are archives of the stuff I used to write

You’ll find me scattered around the usual social networking sites, including the running ones. Resolutely not on TikTok nor Snapchat. Some princples must remain sacred.