Revised: 7th September 2017.
Location: Surbiton, UK

John is Director of User Experience at Spark44, London. Spark44 is a joint venture agency working exclusively with Jaguar Land Rover and John is responsible for developing the user experience (UX) of the global and UK digital platform for these iconic British automotive brands.


John spent 9 years at Dare, latterly as Joint Head of Experience Planning. Dare are a creative digital agency (part of the Inside Ideas Group) that helps brands, corporations and organisations of any size develop exceptional customer experiences. John worked with parkrun, BMW and Hakkasan. Historically he worked on Vodafone, Standard Life, Nike, Aviva, Ryanair, The Foundry and Penguin books. You can read about his time at Dare in his post, This was Dare.

This blog has moved around a bit over the years. Starting in Blogger (where a remnant still exists) before migrating to a self-hosted WordPress install that ultimately fell foul to some Russian hackers and sucked hours of my life away trying to restore it. There are still archives of the stuff I used to write.

Start here to see what I’ve written about the work I do.

Start here to see what I’ve written about running.

I used to write about user-centred design on the web but over time that has expanded to include just about anything with a customer-service and behavioural theory edge. I also curate the simple Tumblr blog This Is IA

I’m a marathoner, aspiring to go sub 3hrs before I’m 40, a devotee of the minimalist or capsule wardrobe approach and, most importantly, a father to my son Theo.

You will find that I am scattered around the usual social networking sites:


Education: Psychology, University of York
Employment: Spark44