As an advocate of the trendy field of behavioural economics & persuasive psychology, it’s rather humbling to read a brief that plays in this space but is a little more worthy than trying to get people to spend a little more. Open IDEO have posted their latest brief:
“How might we increase the number of registered bone marrow donors to help save more lives?”
For all the right reasons anyone with a creative interest in the field of persuasion should take a look and start sketching. The basics are explained eloquently in this YouTube clip. For my part, this is the reason I haven’t joined the the register is pathetically:
1. I once heard/read that the donation process is incredibly painful
2. I one heard/read that the donation process leaves you immuno-supressed for some time.
3. The small number of registered donors means it’s much more likely your marrow will be called upon
But I know, without out ever having been in the position, that if I or close family needed marrow I would be out campaigning hard to get people to sign up and I would of course submit my own marrow. It’s a big challenge, a worthy one and one where the answers elude me right now. I shall follow this with keen interest.
John Gibbard 