Category Archives: socio-cultural

The Cost of Looking Away

A dimly lit London Underground station entrance at street level in the early evening. A rental e-bike is on its side across the grimy pavement in the foreground. In the background, a young man in casual streetwear jumps over a fare gate. Other commuters in the background are looking away. The scene has a cinematic, slightly desaturated look. You can see wear on the station barriers and a faded "Be Kind to Staff" poster.

The real scandal isn’t the kid hopping the Tube barrier. It’s the fact no one even looks up.

London’s decline into low-level disorder hasn’t happened overnight, and it hasn’t happened through some grand cultural collapse. It’s been a slow demagnetising of civic expectation, one graffitied carriage, one dumped rental bike, one unchallenged fare-dodger at a time.

And for all the commentary, the plans, the posters, the social media pleas from Sadiq Khan gently asking us to be kind to TfL staff, the system continues to fray. Because it’s not just about policy. It’s about psychology. A city, like a child, becomes what you quietly tolerate.

Take a stroll through Camden. Or Putney. Or Vauxhall, or Shepherds Bush. It’s not just the spike in phone thefts or fare evasion. It’s the collective flinch away from even acknowledging it. Authority is outsourced, first to security guards who are contractually told not to intervene, then to CCTV operators watching with all the urgency of a screensaver. The presence of order exists only in post-event paperwork.

This isn’t a new problem. Every generation thinks it invented disorder. But what marks this moment is the collapse of presence. The people who once embodied low-stakes authority – ticket inspectors, bus conductors, even the occasional stern-faced commuter, have all retreated. And without those micro-moments of correction, the boundary dissolves.

Because there was a time, not utopia, not Victoriana, just the mid-2000s, when the Tube was cleaner, antisocial behaviour meant something, and fare dodgers looked over their shoulders. And crucially, someone would have said something if you left your bike in the middle of the pavement.

Now? Saying something feels like an act of madness.

Even a relatively fit man in his forties (ahem, let’s say one with the outline of muscle memory from rowing and once-upon a time lifting in the gym) thinks twice. Not because he’s afraid of being shouted at. Because he might get stabbed. Not metaphorically. Actually stabbed. By a 14-year-old with a 9-inch blade and nothing to lose.

So we look away. We (not I, reader) film instead of act. We turn up the headphones and pretend not to see. Because the calculus has changed. What used to be a moment of friction – “Oi, pack it in” – has become an existential risk assessment. Is this worth dying over?

Yes, austerity hollowed out visible staffing. But not every act of disrespect can be blamed on poverty. You can’t say the teenager in £100 sliders and a Balenciaga hoodie is evading the fare because the system failed him. Nor that the grad in Clapham dumping a Lime bike across the pavement is a victim of systemic neglect.

This isn’t all about deprivation. It’s about detachment. From consequence. From collective norms. From the sense that shared space has shared rules.

So what do we do? Because the answer isn’t doubling police numbers or shaming people on social media. Culture doesn’t change through crackdowns. And civic behaviour isn’t restored by a stronger PR campaign.

You don’t police culture. You design for it.

London’s problem isn’t just one of law or design, it’s one of contrast. As other towns and smaller cities have quietly levelled up, the capital has coasted on past prestige. Behavioural standards lag not because Londoners are worse, but because London is no longer best. The Tube is better, but the civic fabric? Worn thin. What once justified the stress (the vibrancy, the culture, the sheer aliveness) now feels out of balance. You dodge fare evaders and dumped e-bikes, but for what? A Pret subscription and an off-peak West End ticket? Meanwhile, Sheffield has sourdough, Manchester has swagger, and Kent has all the ex-London chefs who could no longer justify paying £3,500 a month to fry mushrooms near a bin store.

That’s where behavioural science (and, yes, some gentle psyops) comes in.

Behaviour is context-dependent. What people do in public space is shaped by cues, affordances, and social norms more than personal ethics. If the system is designed to look away, people will act accordingly. So design it to notice. Design it to remind. Design it to suggest.

This doesn’t mean building a digital panopticon. We already have that. London has more CCTV coverage per square inch than any city outside China. But the surveillance is abstract, remote. We’re watched, but not seen. There’s no friction. No microdose of shame. No moment of hesitation.

What we need to rebuild is civic equivalent of a raised eyebrow.

Start small. Use nudges that aren’t insulting. Place messages where norms are breached, not in corporate safe zones. A sign at the Tube barrier isn’t for the person tapping in, it’s for the kid about to hop it. Use tone accordingly.

Bring back the sense of being noticed. Not punished. Not tracked. Just observed.

We could do worse than call in Rory Sutherland and a few behavioural strategists with teeth. The work they’ve done on transport psychology (understanding how we navigate space, status, and visibility) is ripe for civic deployment.

Imagine a pilot scheme on the Bakerloo Line that doesn’t install more barriers, but changes the posture of the space. Mirrors. Eye-level signage. Floor friction that makes hopping awkward. Subtle lighting changes that simulate visibility. Staff trained not to chase, but to notice.

We could run this for twenty years. Quietly. Iteratively. Without press releases.

The point isn’t to eliminate every act of disorder. It’s to rebuild a culture that expects better.

Because somewhere along the line, shame became taboo. Correction became aggression. We outsourced authority to laminated posters and video cameras and hoped it would be enough. It wasn’t.

Civilisation is not a vibe. It’s a ritual.

And it’s time we noticed what we’re no longer willing to defend.

AI disclosure: AI used to sub-edit the copy and perform factual research which was cross-referenced manually. AI generated the image (obviously), excerpt and tag list to enhance exposure.

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Why do parents hate Bing?

A copper-colored sock puppet with big button eyes and upright bunny ears sits serenely on a tiny patch of grass, seemingly unbothered by the absolute toddler-fueled chaos behind it. The background is a disaster zone—spilled chocolate, melting ice cream, scattered toys, lost balloons, and a toppled bucket of who-knows-what. Despite the carnage, the puppet remains in perfect zen mode, as if it's mastered the art of parenting-induced inner peace.
When everything is falling apart around you, but you’ve accepted that Bing is just… Bing.

It’s 5:47 AM. You’ve been wrenched from sleep by a tiny, sticky hand slapping your face. Your crime? Not waking up before the toddler. Bleary-eyed, you stumble downstairs, pop on Bing in a desperate bid for ten minutes of peace, and – congratulations! – you’ve made a terrible mistake.

Because Bing is not a break. It’s emotional guerrilla warfare disguised as children’s television. A relentless cycle of mild disasters, narrated by pure, undiluted toddler whinge. And parents, trapped in its slow, syrupy clutches, are left questioning their life choices.

At first, Bing seems like a sweet, low-stakes show about a rabbit child navigating the small traumas of everyday life. And that’s true, if by “navigating,” we mean “flailing headlong into catastrophe over incidents as minor as a dropped ice cream.”

Developmental psychologists call this emotional mirroring: a way for toddlers to see their own feelings validated on screen. Lovely in theory. In practice, it means you, the long-suffering adult, are subjected to twenty full minutes of Bing catastrophising about a balloon. Or yoghurt. Or the unbearable injustice of having to share.

Toddlers see themselves. Parents see a replay of their actual Tuesday morning. We don’t need Bing to remind us how excruciating it is when a small, irrational dictator loses their mind over the wrong-coloured spoon. We were there. We lived it. We cleaned up the spoon-related carnage. We need a break.

Enter Flop, Patron Saint of Impossible Patience

Then there’s Flop, Bing’s eternal, unnervingly calm carer. If you’ve ever thought, I should be more like Flop, congratulations. You are now burdened with a brand-new source of parental guilt.

Because Flop never sighs. Flop never raises his voice. Flop watches Bing make the same godforsaken mistake for the seventeenth time that week and responds only with gentle understanding.

If I reacted to my child smearing peanut butter into their hair with a serene “Ah, peanut butter. It’s no big thing,” I would be swiftly clubbed to death by my fellow parents.

Flop isn’t a role model. He’s a fantasy construct of saintly patience. And he is the reason so many of us sit, seething in the glow of CBeebies, knowing in our hearts that we will never achieve his level of Zen.

Meanwhile, Bing makes a mess. Bing refuses to listen. And yet, nothing happens. No time-outs. No firm words. No hint of consequence beyond a gentle discussion of feelings.

The Cult of Gentle Parenting

This is intentional. Bing is built on a constructivist approach to learning, where children explore mistakes safely, absorbing the lesson without fear of punishment.

Lovely, right?

Sure. Except in real life, when a toddler empties an entire box of cereal onto the floor while maintaining furious eye contact, they need more than a kind discussion about oats. They need to help clean it up. They need to understand that some mistakes have consequences beyond personal emotional growth.

At the very least, they need to stop f-ing smirking.

The Bing Paradox: Well-Made, Deeply Infuriating

To be fair, Bing isn’t some half-baked accident of children’s television. It’s an Emmy-winning, heavily researched, beautifully animated show, based on books by Ted Dewan and shaped by years of child psychology expertise.

Mikael Shields, the guy who helped bring us Teletubbies and Wallace & Gromit, says Bing is meant to teach emotional resilience. And model conflict resolution. For parents.

Which is all very admirable.

But here’s the problem. We don’t particularly want a lecture in emotional resilience when we’re one rabbit crisis away from pouring a large Waitrose red.

That’s what Bluey gets right. It respects both the toddler and the exhausted adult watching alongside them. It gives us light and shade. It offers moments of humour and self-awareness, winking at the reality of parenting while still making space for childhood wonder.

Bing, on the other hand, commits so fully to the toddler experience that it leaves parents stranded, silent, passive witnesses to yet another yoghurt-related meltdown. And while that’s certainly realistic, it’s not exactly soothing.

Just The One Episode, Yeah?

So no, parents aren’t wrong to loathe Bing. It’s not just the whining, or the flailing, or the slow, excruciating dissection of minor toddler crises.

It’s that Bing asks us to relive our own parenting nightmares without offering us an ounce of relief.

Another Bing-induced crisis and I’m invoicing CBeebies for psychological distress.

AI disclosure: This post used AI to help generate the image, select blog tags, craft the excerpt, and sub-edit the text to match my tone of voice.

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What We Took for Granted

A boarded-up British pub on a quiet street, its windows covered with metal shutters and faint graffiti. The pub’s old signage is faded but visible, and a chalkboard by the door still displays a “What’s On” message. Overcast sky, soft light. The scene feels abandoned yet oddly dignified, capturing a sense of cultural pause, not decay.

I’ve been on a career break since November. For the first time in years, I’ve moved at the same speed as my own community. I’ve dropped off at Scouts and nursery, sat in waiting rooms for doctors and dentists, queued at the post office. I’ve watched the builders’ vans come and go, the Micras pull up with cleaners, the conversations in cafés and allotments and playgroups unfold in a hundred different tongues and tempos. And yes, I’ve got older. My parents are reflecting. And I’ve started to reflect too.

It starts with something you didn’t realise you’d miss. A sandwich from my old Fitzrovia café favourite, The Daley Bread, warm, under a fiver. The musty tang of a church hall where the windows rarely get opened. A pub that had been quietly open for 140 years, now covered in armoured window shutters and graffiti, but still with the chalkboard ‘What’s On’ by the front door, clinging on like it remembers something.

None of these moments ever asked to be remembered. That’s why they lasted.

When Queen Elizabeth II died, something snapped. Not just a reign, but a rhythm. Not of empire or deference, but of expectation, that the fabric of everyday life, the England of hedges and hymn books and heat-damaged laminated menus on brittle café tables, would hold. That continuity, once taken for granted, would continue.

Now, I’m not sure it has.

At the end of winter, I felt it most clearly in the waiting room of Teddington Memorial Hospital. A red-brick Edwardian building with high ceilings and cloudy glass, whose entrance still hums with a kind of institutional memory. But the waiting room felt… unfamiliar. Around me, a few families who might have stepped out of my childhood. And many more who hadn’t. Different languages, cadences, faiths, mannerisms. No hostility. Just a disconnection. Like arriving late to a meeting and realising everyone else has a different perspective.

And yet, a month or so later I sat in my old school hall at BGS surrounded by seventy mostly grey-haired Old Boys in suits and sang Auld Lang Syne, said grace, and reminisced about our headmaster’s pipe smoke, the tuck shop, and flinging cheese triangles at the walls. Despite our best intentions, I doubt this traditional dinner will be remotely the same in ten years’ time.

That isn’t about race, or even nationality. It’s about rhythm. What felt legible once, now feels opaque. I know that what felt predictable to me may have felt excluding or limited to others. But predictability, even flawed, creates cultural ballast.

I grew up in Wormshill and went to school in Rodmersham, a Kentish village with fewer than 40 pupils. The building was Victorian, the sort that smelt faintly of floor polish and instant, milky coffee. It had a scullery where knees would be patched and cabbage boiled. Thursday nights meant karate club in an old church in Sittingbourne; Sundays were Sunday school. Tuesdays were cubs at the village hall. At camps, we drank weak squash and sang around the fire with an eccentric leader belting out “Ging Gang Gooley”. We had birthday parties at the Beefeater. You got a balloon and a home-made cake and it was all unremarkable. It was meant to be. That was the point.

The pub on the high street smelled of cigarettes and damp bar towels when you walked past on a Saturday morning aged eight. It was still there with the same name when you went in at sixteen. Still there when you came back from uni at twenty-one.

Now, nothing sticks. Even that sandwich shop I loved in the 2010s, The Daley Bread in Fitzrovia, staffed by a lovely working-class London couple, is long gone. Probably turned into something pop-up and forgettable. I don’t so much miss the sandwich. I miss the assumption that it would be there tomorrow.

We’ve replaced endurance with churn. A coffee shop lasts two years if it’s lucky. Pubs close, reopen as “The Lemongrass Thai”, then vanish. Housing estates arrive with names that pretend something was saved, The Pines, Mill Way, The Courtyard. Everything designed to sound like memory without having any.

Some of the erasures feel personal. A genial old neighbour in a 1930s local authority house who clipped his borders with quiet pride and watered the pavement in summer won’t be replaced. There are almshouses in Thames Ditton still holding a kind of timewarp grace – wind chimes, bird feeders, Zimmer frames at the door. But these are remnants, not structures. Continuity lives there, but only in hospice.

It’s why I comment frequently on planning applications now. Not because I think nothing should change. But because the way, and velocity, with which things change feels so incurious. The Café Rouge in Esher (formerly the Orleans Arms) will inevitably be demolished and replaced with another brushed-steel block with clip-on balconies and a vape shop at the bottom. The building was tired, of course it was, ‘nothing special’, unless you happened to have met your spouse there, or cried into a pint after the races at Sandown, or, as I recall, sat with Jo and picked over a difficult argument. Soon its memory will be preserved only in the awkward bend of the pavement.

Polyapes Scout Camp, still rich with woodsmoke and wild scrub, is next. Hemmed in by housing developments that promise a “landscape-led vision” and end with a private driveway named after a tree that never grew there.

Even when reuse is done well, it’s never quite secure. The gym I (should) go to in Long Ditton occupies an old waterworks. You can still feel the ghosts of its past—the workers crossing the cobbles (still visible on the pavement entrance) with rolled-up sleeves. But places like this feel like a reprieve, not a precedent.

Some say it was always thus. That even in 1982, people mourned the loss of the corner shop. Maybe. But they mourned loss. We’re mourning speed. Things didn’t use to disappear before you’d had a chance to learn the barista’s name. A shop might close. But it didn’t become a poke bowl kiosk, then a dog-groomer, then a boarded-up shell all in one electoral cycle.

We don’t inherit places anymore. We iterate them.

Even our rituals have thinned. Colleagues don’t go to the pub after work; they go to the gym. They don’t marry in church with tailcoats and hymns; they book a morning at the registry office, then host a party at a hotel. No criticism. But it means that when the pub closes, or the Scout hut is converted into flats, nothing stands in its place. The cultural function simply vanishes.

Even COVID didn’t give us a unifying story when we thought it would be our 39–45. It could have bound us. It didn’t. We emerged resentful, atomised, and uncommemorated. There are no statues. No ceremonies. Just a sense that it happened, we handled it badly, the pan-banging was cringeworthy, and we’d all rather not mention it. A shared trauma, now quietly redacted.

And yes, there’s the harder part to say. The part you can’t raise without sounding like a closed curtain twitching. I walk through Sittingbourne, Surbiton, or Kingston, or Esher and I don’t recognise what I hear. The shouting of Eastern European builders. The clipped conversations of families I don’t know how to read and who aren’t there for post-office queue small talk. Not hostile. Not impolite. But sharp-edged. Voices I can’t quite tune into—not the words, but the mood beneath them. What feels like cultural drift to me may well feel like arrival to someone else. But it’s the lack of overlap I notice most.

I’ve worked with plenty of diverse people who are diligent and decent and warm. But I still feel unmoored. Because the culture I knew wasn’t defined by skin or origin, it was defined by shared grammar. The knowledge they grew up listening to the same music, eating the same crisps, watching the same Saturday night TV and playing the same games in the park. A tempo. A way of being in public. That’s gone.

And with it, something unspoken: the idea that England could remember itself.

And anyway, it’s not just the voices, it’s the way people move through the world. The delivery riders who weave between cars in summer heat, knees flapping under handlebar skirts, bundled in puffer jackets like it’s February. The SUV parents who inch through the school run with all the urgency of an urban tank convoy, it boils my piss that not one of them waves a bloody thank-you when you let them through. And the vape-sucking driver in the pickup, lunging up onto the kerb to grab six cans of Monster from the Co-Op, to hell with the sight-lines, the pushchair, or the old fella on his walking frame.

There are still traces. Churches with rusted gates and ageing choirs. Pubs with Monday quiz nights and hand pumps. Allotments. Scout groups. Carol services. Street parties with bunting and that weak squash. But they feel more like re-enactments than institutions. More like memory theatre than civic rhythm.

We thought we’d miss the buildings. It turns out we miss the punctuation. The pauses, the greetings, the knowing what came next. When that goes, it’s not just a different place, it’s no place at all.

If your pub still has a snug, go. If the Scout group needs a hand, turn up. If your church still lights candles, show your face. Wave a thank-you if the car waits for you in a gap. If there’s a planning notice on the thing you loved, write the objection. Even if it’s ignored.

Because otherwise, the last trace of it all will be a street name. Something vaguely commemorative. Almshouse Mews. The Glebe. The Old Vicarage Place.

And no one will remember what they meant.

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Absent Dads, Absent Truth

The Mayor of London has been urged to “champion relatable, positive male role models” to stop boys being radicalised online, which is exactly the sort of thing you suggest when you’ve already decided not to talk about the real problem.

Instead of facing the collapse of family structures and the chronic absence of fathers in too many boys’ lives, we get a proposal for an information campaign. A Toolkit. A few posters. Maybe Southgate can record a reassuring YouTube video.

Apparently, the hope is that if we churn out enough branded content about ‘healthy masculinity,’ it will somehow fill the gaping hole left by Dad never being there at all. As if boys are just a design challenge, a user group to be nudged away from extremism by better comms.

Of course, and I can’t stress this enough, some fathers should not be in their children’s lives at all. Where there is violence, cruelty or fear, absence is protection. A boy and their mum are better off fatherless than poisoned by a man who teaches him that domination is love. No argument there. None.

But that’s not the majority story.

The real crisis is the steady normalisation of fathers absenting themselves, through neglect, indifference, casual abandonment, and the refusal of politicians to say so, for fear of sounding judgmental.

You don’t fix fatherlessness with a toolkit.

But modern politics is allergic to root causes. Safer to pretend it’s a branding issue. Safer to talk about awareness, feelings, “positive role models.” Anything except the one thing that actually matters: Dads. Ordinary, everyday Dads, who stay, love, protect, and teach, often imperfectly, but crucially.

Until then, you can print all the Toolkits you like and put out the PowerPoints in a special school asssembly. The boys will still go looking for their fathers, and if they don’t find them at home, they’ll find them online.

And that won’t be Gareth Southgate.

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The Gym Is Not What It Used to Be. And Neither Are the People In It

There was a time when the gym was a pure place. A functional place. You went in, suffered, left. The weight machines were occupied by normal people doing normal things: lifting the weight, putting it down, moving on with their day.The stretching area was a low-ego sanctuary, where the post-menopausal women and men with questionable knees could collectively ignore one another while attempting to salvage some basic mobility.

That was ten years ago.

Now? Now the gym is a stage. It is a theatre of performative masculinity, a TikTok production set, a social experiment in misplaced confidence.

The Era of The Sub-Influencer

There is an insidious new species of gym-goer. You know the type. Not quite an influencer, not quite anonymous, just self-important enough to believe the world needs to see their Romanian deadlifts from three slightly different angles.

They do not train for anything, as such. They train for content. Their tripod is their training partner. You now have to navigate not just the people in the gym but also their carefully-curated camera angles, lest you accidentally wander into someone’s life-changing fitness transformation montage.

Their workouts too are a nonsense. Not a single compound movement in sight. Just an infinite sequence of variations, each with a brand-new wrist strap configuration.

And because they’re influencing, they’re not moving quickly.

Nobody Uses a Machine for Less Than 20 Minutes

There was a time when people would finish a set, wipe the bench, and fuck off. That time is gone. Now, a single incline bench is home to one man, his girlfriend, three resistance bands, a mini tripod, a protein shaker, and the ghosts of everyone else who once hoped to use it.

The three-set rule? Dead. What we have now is nine micro-sets, interspersed with two-minute reflection periods, a quick check of the pump in the mirror, and a series of deeply unsettling vocal self-affirmations.

Children. There Are Children Here.

3 PM.

Thursday.

This is not a time when schoolchildren should be anywhere but school.

And yet, they are here, occupying space, dressed like extras from a Love Island spin-off, attempting to bench weights they have no business even looking at. They should be in PE class, but it seems that PE class has relocated to Nuffield Health, Surbiton.

You watch two 19-year-old men in socks sparring in the functional training zone, boxing gloves on, common sense fully off. You make eye contact with a woman in her 50s trying to do some basic hip mobility exercises in the same area, and there is a mutual understanding. This place is no longer for us.

The Gym Is Now a Financial Illusion

One might assume that a gym with an entry fee north of £80 a month would filter out the worst excesses of the Gen Z energy drink economy. That it would be an enclave of working adults, former athletes, people with mortgage agreements, herbaceous borders and creaking joints.

It is not.

It turns out this Nuffield is part of the modern financial miracle, wherein a generation of people who claim they can’t afford rent somehow have active subscriptions to HelloFresh, Netflix, Gymshark, MyProtein, and a £17-per-day vape habit.

And Yet, I Still Go

I could leave. I could accept that this is no longer my world. That I have been phased out. That the gym, once a place of quiet suffering, is now an open-plan ego festival.

But I won’t.

Because I refuse to let a man in a Under Armour hoodie filming himself doing isometric curls be the reason I surrender my back mobility.

So I stretch, awkwardly, in the corner.

And I endure.

Because I was here first.

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Look for the helpers

Some of you will change your profile photo, express solidarity, perhaps write something in French. Others might go somewhere French, light a candle. You might quietly blame policies, religions or individuals (rarely do we feel confident enough or sure enough to do it publicly). It’s your choice to do those things, it’s always heartfelt and I criticise none of it.

Those things don’t help me personally. This morning I’ve spent time looking at the photos and watching the footage as I have done time and time again in recent years after similar events to take comfort in the direct and immediate response of the helpers. The people rushing to assist, with scant consideration of the immediate perceived danger.

These people and my reflections of admiration for them are the only things that make me feel positive and hopeful. Even though I know I’ll never see an end to this carnage in my lifetime I do know that each time it happens I’ll always find more people helping.

What can VW USA tell us about drug cheats?

Another blog post I must caveat with ‘I don’t know a huge amount about this but’, I might have to invent an acronym that asserts this for all future posts. A sort of defensive skin to deflect the more obvious criticisms.

Well, let’s imagine a scenario. You build a product that can be used in an almost infinite number of ways by your customers. A car that can be driven fast or slow, in the city or on the open road for long journeys or short trips, for example. Now imagine that a well-meaning person decides that your car mustn’t be damaging to the world we live in and that it should be  low impact. They design a test that will prove if your car is low impact by picking one particular example of how it can be used and uses that as a benchmark. A set speed or sequence of speeds and a set duration. This protocol is widely publicised.

You know that your car has to undergo this test so you work night and day to make sure that when it’s being driven to those parameters it will pass the test. What this means is you focus in on your objective, my car must pass this test.

Which is not the same as ‘my car must be low impact on the environment’. Because the test is not representative of how the car would ever be used. It’s a formula designed to be repeatable and comparable with the cars your competitors make. It’s a scientific assessment, pure and simple.

Now, you’re no longer making cars, you’re making elite athletes. Once again you need to make sure your product is clean, that it compares favourable to the rest of the competition. You do this by submitting your athlete to tests. Scientific, repeatable tests performed under conditions you know will be consistent and repeatable. You focus your efforts on ensuring your athlete always passes those tests.

But your athlete doesn’t need to be clean all the time. When this test isn’t being performed the athlete can be as dirty as you like, you just need to ensure when it’s tested it avoids a positive test.

In both cases it’s easy to see that the burden has shifted. By making the test the thing you need to pass you dilute the purpose of the test in the first place, you lose sight of the desire that cars and athletes run clean. That regardless of when and how we assess them they will always be ethically sound.

VW, sports federations and coaches should clearly have the moral fortitude to see that the test is not ‘the thing’, the aspiration for a universally clean product is the objective, however, the testers and test setters have a far more significant role to play than many of us have so-far assumed.  Testers and regulators must design, facilitate and communicate assessment regimes that reflect a wider range of behaviours. A regime that communicates less about simple pass and fail but more about a universal, undeniable commitment to provable fairness, any time any where.

More cars and athletes will be shown to have done just enough to pass the test and we’ll admonish them for not being clean outside of those tests. We must at this time look hard on the people that let this scenario develop. Right now I don’t really think badly of VW for what they did, and by virtue of the fact that it did happen, neither did quite a lot of people at VW. The fact is they worked damn hard to build an engine algorithm that produced a fantastic efficient output under the laboratory test conditions. That the parameters didn’t represent real world usage was not their fight. So when a coach and an athlete conspire to beat a test, can we empathise and understand that it’s the test setters that have brought this situation about, albeit for very noble and ethically sound reasons?

I don’t have the answer, of course, but I hope the question itself is worth considering.

With thanks to Edward Borrini for inspiring the original thought.