Tag Archives: social media

The quiet panic of parenting in a digital world

A moody, hyperrealistic photograph shows a teenage boy and an older man, presumably his father, sitting across from each other at a wooden kitchen table in muted, late afternoon light. Both are absorbed in their smartphones, their heads bowed. A single slice of toast on a white plate sits in front of the father, while two closed books are stacked near the boy. The light filters softly through sheer curtains behind them, illuminating a quiet, timeless kitchen. The scene evokes a sense of mutual disconnection and the quiet ache of modern life.

When I was around 15, I’d get into trouble for calling a girl I was ‘seeing’ after 9pm on the house phone. I remember the jeopardy when her dad answered. It wasn’t just awkward, it felt catastrophic in that very teenage sense. There was no texting, no soft-launching your feelings via Reels. If you wanted to reach someone, you reached their entire household. Privacy was negotiated in real time, and a cordless phone allowing you to slink off to a private corner was borderline futuristic.

I mention this not to romanticise a pre-digital age but to mark a boundary: I don’t truly understand what it’s like to grow up now. Not really.

We’ve been told, often with good reason, that today’s teenagers are in trouble. Jonathan Haidt calls them the “anxious generation”, a cohort rewired by phones and social media. Since around 2012, adolescent mental health (especially among girls) has deteriorated alarmingly. Haidt blames the smartphone: a device that didn’t just enter childhood but, frankly, annexed it. The evidence is worrying, declines in sleep, attention, face-to-face connection. An uptick in self-harm, anxiety, emotional exhaustion. The argument isn’t hysterical. It lands.

But Dean Burnett suggests we’ve misdiagnosed the patient. The panic, he argues, isn’t just in the teens, it’s in us. The parents, the teachers, the adults nervously refreshing headlines while peeking at their own screen time stats. According to Burnett, much of this alarm stems from a mix of generational disorientation (a kind of collective unease that what we grew up with is no longer relevant), recurring moral panic, and good old-fashioned ignorance. We didn’t grow up with these tools, so we assume they’re harmful. We project. We catastrophise. We fear what we don’t fluently use.

The result is a pervasive sense of being at a loss. Some parents clamp down, banning apps, enforcing rigid rules on screen-time that feel increasingly arbitrary. Others detach, paralysed by the sheer bloody complexity of it all. But the most common response that I pick up from parents around me is probably the most human: low-level dread wrapped in middle-class guilt. We don’t really understand what our kids are doing, but we feel complicit anyway.

And then, just as we start to piece together a measured response, “Right! phone-free supper time!”, delayed access, schools running digital literacy workshops, the next threat pops up. Welcome to Whack-a-Mole Parenting. Just as the cultural tide begins to turn on one device, another rises, this time more subtle, more embedded, more seductive.

A recent Substack essay by Cal Newport took this from another angle. Reflecting on Ezra Klein’s critique of The Anxious Generation debate, he argued that we’ve become so beholden to statistical validation that we’ve lost touch with our own moral instinct. That rings uncomfortably true. We don’t just hesitate to act, we hesitate to know. When it comes to phones and parenting, our sense of what’s right is so often deferred, diluted, or apologised for.

Take me, for example. I ask ChatGPT more (personal) questions, now than I ever asked Google. Some are practical: how to structure an email, what to cook with these leftovers, when should I plant out these seeds. But others are… not. I’ve caught myself consulting it about health worries, internal dilemmas, parenting doubts, things I wouldn’t bring up at dinner, or even necessarily with my family, my friends. Because it remembers. Because it adapts. Because it flatters you by bending to your will.

And this is me: a reasonably grounded adult with (I hope) a steady compass and a mild allergy to digital hysteria. Yet even I find it maddeningly addictive. Not the technology itself, but the relation. The illusion of being known, helped, mirrored. I can only imagine how powerful this is for a 14-year-old who isn’t just seeking answers but identity.

So the question isn’t whether smartphones are making kids anxious. They are, in some ways. But the deeper story is that we’re all overwhelmed by the sheer pace of paradigm shifts. We can’t metabolise one tech wave before the next hits us in the face.

What Would Good Design Do?

This is where design comes in. Not as damage limitation, but hopefully as orientation. The best design doesn’t just solve problems. It asks better questions. Like: what rhythms support attention? What thresholds help people feel held, not hijacked? How can digital relationships exist without replacing the real ones?

The design problem is not abstract. It’s visible everywhere. Think of Snapstreaks – a design mechanism that rewards compulsive interaction with digital trophies. Or TikTok’s For You page – a personalised feed of videos that TikTok’s algorithm thinks you’ll be interested in, which notoriously appears to learn vulnerability faster than it learns taste. These aren’t neutral tools. They’re attention economies wired for compulsion, not care. If you’re a parent watching this unfold, it’s not just confusing, it’s existential.

Anna Dahlström, a UX designer and storyteller I trust deeply, put it like this: We need to design this—not as a roadmap, but as the future we want our kids and their kids to live in.”

A brief aside here: Earlier this year, OpenAI’s Sam Altman and LoveFrom’s Jony Ive announced a collaboration to create a physical device for the “AI age.” They talked about daily rhythms, calm interfaces, emotional connection. And while their vision sounds noble, it also confirms the underlying anxiety: that our tools are no longer just functional, they’re emotional infrastructure. If anything, their announcement makes this conversation more urgent. Because the question isn’t whether the tech will be beautifully built. It’s whether it will reflect what matters.

That means not just critiquing the addictiveness of AI companions, but imagining something better. Less extractive. More human. Here’s what that might look like (after an hour of making notes this morning):

  • Design for pause, not push. Platforms should default to stillness, not stimulation. Kill the endless scroll. e.g. “You’ve seen it all, for now” or opening to a prompt rather than a firehose of dopamine content, or making ‘like’ less of a tap and more of a hold, restricted to just a few per day. Default to a quiet mode after 20 mins. Ask a user “why are you sharing this?”
  • Design for self-awareness. Don’t just track engagement. Track how users feel when they leave. Make reflection part of the loop. e.g. “How did that make you feel?”, reporting this along with screen time weekly reports. An in-app emotion metric that algorithmically analyses your interaction cadence, scroll patterns, message tone.
  • Design for companionship, not substitution. If AI is going to listen, let it redirect. Let it nudge us toward real conversations, not just simulated ones. e.g. “This sounds important. Have you considered talk to [name]?” or helping the user plan social activities, remember dates or conversation starters.

The tools aren’t going away. But the way we design them can still reflect care, pace, and conscience. That’s not a nostalgic idea, it’s a classic UX problem and one worth solving.

Coda

When I was a teenager, the phone was something you had to ask permission to use. Now, it’s something we all struggle to put down. Maybe the answer isn’t more rules or fewer apps. Maybe it’s knowing what to do with ourselves in the quiet space that’s left when the screen goes dark.

That’s where design still has a role to play, instead of locking us out, it guides us home.

AI disclaimer: This piece was written by me, but I used ChatGPT to sub-edit, surface research, help shape the structure, and keep the tone aligned with my voice. The experiences, perspectives, and final edits are mine. AI also produced the tag list, excerpts and image that accompanies it.

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The Gym Is Not What It Used to Be. And Neither Are the People In It

There was a time when the gym was a pure place. A functional place. You went in, suffered, left. The weight machines were occupied by normal people doing normal things: lifting the weight, putting it down, moving on with their day.The stretching area was a low-ego sanctuary, where the post-menopausal women and men with questionable knees could collectively ignore one another while attempting to salvage some basic mobility.

That was ten years ago.

Now? Now the gym is a stage. It is a theatre of performative masculinity, a TikTok production set, a social experiment in misplaced confidence.

The Era of The Sub-Influencer

There is an insidious new species of gym-goer. You know the type. Not quite an influencer, not quite anonymous, just self-important enough to believe the world needs to see their Romanian deadlifts from three slightly different angles.

They do not train for anything, as such. They train for content. Their tripod is their training partner. You now have to navigate not just the people in the gym but also their carefully-curated camera angles, lest you accidentally wander into someone’s life-changing fitness transformation montage.

Their workouts too are a nonsense. Not a single compound movement in sight. Just an infinite sequence of variations, each with a brand-new wrist strap configuration.

And because they’re influencing, they’re not moving quickly.

Nobody Uses a Machine for Less Than 20 Minutes

There was a time when people would finish a set, wipe the bench, and fuck off. That time is gone. Now, a single incline bench is home to one man, his girlfriend, three resistance bands, a mini tripod, a protein shaker, and the ghosts of everyone else who once hoped to use it.

The three-set rule? Dead. What we have now is nine micro-sets, interspersed with two-minute reflection periods, a quick check of the pump in the mirror, and a series of deeply unsettling vocal self-affirmations.

Children. There Are Children Here.

3 PM.

Thursday.

This is not a time when schoolchildren should be anywhere but school.

And yet, they are here, occupying space, dressed like extras from a Love Island spin-off, attempting to bench weights they have no business even looking at. They should be in PE class, but it seems that PE class has relocated to Nuffield Health, Surbiton.

You watch two 19-year-old men in socks sparring in the functional training zone, boxing gloves on, common sense fully off. You make eye contact with a woman in her 50s trying to do some basic hip mobility exercises in the same area, and there is a mutual understanding. This place is no longer for us.

The Gym Is Now a Financial Illusion

One might assume that a gym with an entry fee north of £80 a month would filter out the worst excesses of the Gen Z energy drink economy. That it would be an enclave of working adults, former athletes, people with mortgage agreements, herbaceous borders and creaking joints.

It is not.

It turns out this Nuffield is part of the modern financial miracle, wherein a generation of people who claim they can’t afford rent somehow have active subscriptions to HelloFresh, Netflix, Gymshark, MyProtein, and a £17-per-day vape habit.

And Yet, I Still Go

I could leave. I could accept that this is no longer my world. That I have been phased out. That the gym, once a place of quiet suffering, is now an open-plan ego festival.

But I won’t.

Because I refuse to let a man in a Under Armour hoodie filming himself doing isometric curls be the reason I surrender my back mobility.

So I stretch, awkwardly, in the corner.

And I endure.

Because I was here first.

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SapientNitro, a storm in a teacup

Whilst many were quick to point out the negatives today (eConsultancy, NMA, The Wall) on the day that the somewhat cringe inducing Idea Engineers video was posted by SapientNitro, few were looking closer at ourselves as a community of ‘agency types’.

As a global agency, Sapient have enviable scale and diversity. A small group of Asian (my ignorance assumes they were Indian) staff decided they’d have a bit of lighthearted fun and project their image of life at Sapient to the world. The only crime they committed (aside from perhaps a touch of chauvinism) in their well-intentioned endeavour, was to be a little geeky and dated for our Western European tastes.

Personally, I thought it was unedifying to see people wade in to stick the boot in to the idea and then revel in the panic by, let’s assume a junior staff member, when posts were deleted from Facebook. Previously the comments from fellow Indian colleagues were uniformly positive. We inward-facing Soho and Shoreditch agencies were gleeful in our response:’Look! silly Sapient don’t get social media’.

But they probably do. Someone in charge of their Facebook account just made a mistake this time and by the time the momentum had built up, the shutters came down and they deleted it. Before we analyse what they should have done in response, let’s remember that this is an increasingly-mature, highly skilled agency. They have a client roster that’s undeniably impressive and 19 significant awards in 2011 alone. Many of us will have lost pitches against SapientNitro and, in today’s responses our bitterness at their success was definitely showing.

Sure, let’s spend a little time talking about the right way to deal with this kind of communications fuck up, that’s right and healthy (and it will vary for each brand and each time it happens) but let’s be honest, this is nothing more than a transient blip and to suggest it’s indicative of a fundamental failing of a hugely successful agency is the mistake of today.

Edit 17.NOV.2011. Edward Boches posted this neat piece about how to learn from the situation. Sapient themselves responded on their blog.

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