When making sense isn’t enough: Electric Vehicles and behaviour change

Several years ago the government wanted everyone to replace their loft insulation with more efficient stuff. They subsidised it so heavily it made absolute economic sense. But, proportionally, few people did it. Why?

The reason was that clearing your loft was a colossal arse-ache. The problem was not one of economics, it was one of domestic logistics.

Anyone doing the math(s) can see that running an electric vehicle makes sense. Heavily subsidised and low running costs (by almost every measure) but take up will be hampered because of logistics. Consider this quote from a recent Top Gear article based on the UK infrastructure: “To charge an EV on the road, you need to be a member of several different schemes, with opaque pricing. Some allow you to turn up and go, some want to send you an RFID key in the post, some will allow you to use an app. Some demand an up-front membership fee.

In [the author’s own] borough of Islington, you have to prove you own the car and prove you live there before you can use the on-street posts. So I can’t because I don’t own the Jag.

Oh and by the way, if you want rapid charging then it’s CCS for you. CHAdeMO and Tesla outlets are as much use as a petrol pump.”

So right now the EV market is tough because the government won’t help people clear their lofts.

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