Thanks to a Quora answer from Rory Sutherland I stumbled across this excellent (and lengthy) starter reading list for those interested in the sociology, psychology and economics of persuasion. Well worth looking at for the people that have said ‘I’m done with Nudge, anything else I should read?’
ASIDE: This is probably the first time I’ve found myself on Quora and learned something. That’s not to say it’s rubbish (and who’d care about my opinion anyway) just that I’ve been a member of it for about 6 months but don’t bother checking so I only discovered this when it popped up on Twitter. So Quora made it happen, Twitter made me find it.