In doing a little research for some behavioural change theory as part of my day-job I came across this wonderfully brief talk that Ian Ayres did at the RSA back in April. I’ve been toying with carrots and sticks (I think both approaches can be wonderfully split-tested online) in my own work particularly around financial services. However, Ian introduces the idea of the anti-incentive and it’s a bit of a head-scratcher that I’m going to spend some time exploring for my clients. I think it’s got some potential but it’s perilous in terms of setting oneself up for quite the outlay should it be implemented incorrectly. So, without further ado, take a moment:
> More on anti-incentives found by Liz Danzico
John Gibbard 