About

Revised: March 2025.
Location: Surbiton, UK

John is a Director of User Experience. Previously at Accenture Song, and before that Spark44, Dare, and a smorgasbord of places where people say things like “leveraging synergies” while hoping no one asks them to define it. My career is a long and winding road of making digital experiences less insufferable.

I’ve shaped global platforms for Jaguar Land Rover, guided parkrun’s digital presence, and attempted to make Ryanair’s user experience slightly less like solving a riddle. Along the way, I’ve worked with BMW, Nike, Hakkasan, Penguin Books, and various other brands that know a thing or two about what people want, or, at the very least, how to make them think they do.

I’ve got a great idea for a driving app which ticks along in the background. And I’m very slowly still learning Swedish.

Start here to see what I’ve written about the work I do.

Start here to see what I’ve written about running.

I used to write exclusively about user-centred design, but over time, that expanded to include anything with a customer service and behavioural theory edge. Sometimes, this means usability. Sometimes, it means ripping in to the performative nonsense of modern life.

I’m a runner—like seemingly everyone else these days—having logged marathons and ultras while wearing shoes with less cushioning than the really expensive ones you can buy today. I subscribe to the minimalist wardrobe philosophy because I don’t need daily decision fatigue over trouser choices. More importantly, I’m an utterly obsessed father to our children, who remind me daily that behavioural science p apply to bedtime negotiations just as much as website navigation.

For the desperate, there are archives of the stuff I used to write

You’ll find me scattered around the usual social networking sites, including the running ones. Resolutely not on TikTok nor Snapchat. Some things must remain sacred.